Let’s write

a better world

When you want to make a difference, what you say matters. We provide smart content strategy to help nonprofits inspire, lead, & grow.

Leah Kaplan Robins - founder of Words Make Change - smiling with folded arms, wearing a sleeveless knit top, standing in front of abstract art on a wall.

Leah Kaplan Robins

Founder and Principal

Dear friends,

After more than a decade leading the messaging strategy for a major human rights nonprofit, I launched Words Make Change. We’re a boutique marketing agency supporting mission-based organizations that make the world a better place.

Nonprofits like yours are changing the story for everyone, and we’re here to help you tell it. We’ll get the messaging right so you can focus on what’s most important: making change.

Throughout my career, I’ve used language to raise funds, mobilize social action, and advance causes that matter deeply to me: women’s rights, the environment, democracy, and the future of Jewish life. I’m proud that my words have inspired people to donate, protest injustice, build community, and repair our broken world.

As Rabbi Abraham Joshua Heschel famously said, “words create worlds.” Let’s make sure we use them for the good.

I look forward to working together!

Services

Digital Fundraising

We specialize in developing high-performing email campaigns that mobilize more people to give & take action.

Strategy

We’ll upgrade your communications & marketing strategy with ambitious goals and fresh tactics that drive growth.

Writing & Storytelling

An expert wordsmith will craft fresh content, create powerful publications, and tell stories that inspire.

Branding

Together, we’ll establish your unique identity and voice to make your brand shine.

Fractional Leadership

Need a part-time or interim Comms Director or CMO? We’ll hit the ground running so you’re expertly staffed.

Testimonials

  • Leah is one of the very best communications professionals I've ever worked with. Her extraordinary abilities to listen, generate ideas, execute, and align action with strategy are exceptional. In my entire career, I have not met someone I would trust with the voice of our organization as I trust Leah. Her work with IJS has been transformative, and I would encourage any organization to work with her—you will be stronger for it!

    Rabbi Josh Feigelson, President & CEO, Institute for Jewish Spirituality

  • “Leah is a natural problem-solver with an impeccable eye for detail. Strategy is her north star in every project, she’s able to honor the desires of multiple stakeholders and she’s a stalwart advocate for streamlining work to make organizations smarter and more efficient."

    Tamar Oren, JGive

  • “Over the course of my 40 year career, I have collaborated with few professionals who worked as hard and smart as Leah.”

    Stuart Schear, former Vice President for Marketing and Communications, American Jewish World Service

  • “I feel so grateful to have this wonderful language to build from. It’s been a game changer as we share our mission with more clarity and consistency. Your skills strengthen the work I and many others do every day.”

    Rachel Sumekh, Project Executive, Together Ending Need at Jewish Funders Network

  • “Leah is the best, most precise editor I've ever worked with.”

    Justin Jacobs, Associate Director for Storytelling, American Jewish World Service

  • “Leah is a highly skilled writer and editor who helped me sharpen my voice in my own writing and recently created powerful new language for marketing Hadar's Pedagogy of Partnership program. The staff and I loved working with her - I cannot recommend her highly enough!”

    Rabbi Elie Kaunfer, President & CEO of the Hadar Institute

  • “I had the privilege of working alongside Leah [at AJWS] and was always impressed with her vision and the way she managed projects, engaged with her team, and brought true passion to her work every day.”

    Brad Sugar, Chief Development Officer, United Synagogue of Conservative Judaism

How can we help?